Activate Your Dreams & Ideas


Are YOU ready to activate YOUR potential, YOUR business and YOUR life?

Then it’s time for you to get going - get unstuck and get yourself and your business on the road to extraordinary!


Let’s Unpack Your Future

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Hi! I’m Melissa

I have been in the business of making things for a long time.

The truth is, I love it! 

I like to refer to myself as a unicorn because I have an unusually broad range of expertise across all of the major categories - apparel, accessories, footwear, home goods, bags.  You name it and chances are I’ve done it.  

During this season of my life, I wanted my work to be more relationship driven and impactful and I wanted my work to compliment my personal life;  I wanted to be more content and connected with my family of four. 

A couple of years ago I decided that it was time to make the change and I departed the traditional industry.  I took some time to focus, heal and revitalize. 

As a Product & Brand Architect, I now work exclusively with small businesses, creatives,  start-ups and makers. 

I coach to get you beyond the finish line. 

I help develop identity and clarity. I help develop cohesive, actionable plans to improve profit and growth for product & service based businesses.

I want to help you realize all of your life goals!

So here I am.  It’s really nice to meet you.  I am delighted and honored that you are with me today.  

I hope we can get to know each other a little better real soon! 

Life is a collective of your experiences and how you balance between all the different facets of your fabulous self.

Take charge of your creativity, your life and your business!

Sometimes, the workload gets the best of all of us and I’m here to let you know that you don’t have to do this alone!

The best is yet to be if you just choose to set yourself free!

Free from the anxiety, the burden, the overwhelming “what do I do first” or “why isn’t this working”.


Grab your FREE Booklet to jumpstart your profit & sales!

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If you need help…

Focusing Vision

You have a notebook full of dreams and ideas but you’re unsure of your product and niche. You feel overwhelmed at the task of figuring out how your business ideas are unique and/or how to align your business’ products and identity to maximize your potential.

Realizing Potential

Your product ideas are your future but you have no idea how to realize them!  You need to develop your product ASAP to launch your business or to level up your sales and brand awareness but you are unsure how and where to start - you can’t afford to make very costly mistakes. 

Turning to a Growth Mindset

Your brand is growing. Scaling your product and revenue capability is daunting. You have a laundry list of to-do items and feel overwhelmed as to where to start. You have inventory, sales and conversion data to analyze. You need ideas, schedules and calendars, clear focus on where to go along to improve margin and profitability without sacrificing your values or inflating your inventory.


the Lani Rhys Collective

Is for you because you’re ready to make those positive changes and create the business and life you’ve always dreamed of!

I will teach you the skills you need to turn up the volume on your business. All you have to do is say yes!

Let’s Work Together!


Product Driven Coaching


Unlock Your Potential


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